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Pitching Pointers

PR folks: I’m pretty friendly – I’m one of you. With that said, here are a few suggestions for you:

  1. Know what I write about
  2. Know where I live
  3. Remember my name
  4. Write to me personally
  5. Use the ‘to’ field in your email
  6. Bonus: Get to know me first

#1: Know what I write about

This blog is about cycling. If your pitch isn’t related to that, you’re not likely to have much luck.

#2: Know where I live

I live in Toronto. If your event is in San Francisco and you’re not planning to fly me down there, I’m not likely to be interested. If it’s in Toronto, however, you’re on the mark.

#3: Remember my name

It’s in the URL of the blog and at the top of every page. It’s Dave Fleet. Not “Dear Blogger” or “Dear Sir/Madam.” Thanks!

#4: Write to me personally

I’m a person. I appreciate a personal email that acknowledges why the pitch is relevant to me, breaks the ice and shows that I’m not just another email address on a list. I don’t mind if you copy a press release at the bottom of the email, or provide me with a link. If that’s all you send me, though, I’m not reading past the headline.

#5: Use the ‘to’ field in your email

Simply put, if you ‘bcc’ me on an email it’s game over. Odds are that if you follow the other guidelines above, you won’t do this.

#6: Bonus: Get to know me first

I’m more likely to read your email if I already know you. It doesn’t guarantee that I’ll write about your topic – especially if you don’t follow the other guidelines here – but the odds go up substantially.